Entrepreneurship Development Leap and Improving the Business Environment in Iran by Franchise Method(Case Study: Delicious Life Chain Restaurant Company)
Publish place: 1st international conference on the mutation of management science, economics and accounting
Publish Year: 1400
نوع سند: مقاله کنفرانسی
زبان: English
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شناسه ملی سند علمی:
MMEA01_1212
تاریخ نمایه سازی: 23 خرداد 1401
Abstract:
Entrepreneurship Development refers to the art of creating, nurturing, and sustaining a business unit with the intention of generating profits in the future. According to the researches and researches done for many years all over the world as well as the use of franchise method in various companies and industries including food industry and answering the franchise method as a new business method all around the world to It seems that if in Iran for the quantitative and qualitative development of entrepreneurship among of the people, the franchise method is used in different industries, it will successful, for example, in the company of Delicious Life Chain Restaurant, this issue has been studied and is being complex studied. At present, the company is expanding and developing the infrastructure throughout the country by using its strategic plan, which is exactly in accordance with the rules and regulations of franchise, so it is suggested that different companies use the franchise method to develop their business.
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Authors
Masoud Zarean
Department of Management, Dolatabad Branch, Islamic Azad University, Isfahan, Iran
Mahdi Moghavasaz
Entrepreneur and CEO of Delicious Life Chain Restaurant Company, Isfahan, Iran
Saead Moghavasaz
Chairman of The Board of the Chain Restaurant Delicious Life, Isfahan, Iran
Sayed Mohammad Amin Emami
Branch Affairs Management of Delicious Life Chain Restaurant Company, Isfahan, Iran