Best Marketing Targets for E-Commerce

Recently many companies in Iran use tele marketing to introduce their products. These companies need to know their best target to following them over seasons andyears for more sales. This paper introduce a simple and good method to predicate behavior of customers based on priorcustomer’s actions. First of all, a dataset of customer action should be made and then preprocessed to reduce its attribute and dimension. Then a neural network will be made based on selected features to predicate sale action of customers. Finally an evolutionary algorithm like genetic can be used to findfeature of customers who will buy products more. This method evaluated by Portuguese Bank Tele Marketing dataset. Results show it simply can find best customers in this case study. It’s highly recommended to companies that use this method for reduce their marketing costs and have better performance

Keywords:

Tele Marketing , Bank , Best Targets , Prediction , Artificial Intelligence Techniques