The Relationship between Internal Marketing and Revisit Intentions in Private Women's Fitness Clubs of Tehran

Background: The purpose of the present research was to examine the relationship between internal marketing and revisit intentions in private women's fitness clubs of Tehran. Materials and methods: The population of this correlational research consisted of all the employees and customers of these clubs. Using random cluster sampling and Morgan's table,165 employees and 335 customers were selected as the sample. Data were collected using theInternal Marketing Questionnaire of Money and Foreman (1995) (

Keywords:

Internal marketing , revisit intentions , customers , fitness cubs