Integrity and Subjective Norms as Non-price Determinants of Intention to Purchase Counterfeit Goods
Publish Year: 1392
نوع سند: مقاله ژورنالی
زبان: English
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شناسه ملی سند علمی:
JR_IJOBM-1-1_004
تاریخ نمایه سازی: 9 اسفند 1393
Abstract:
This study aims to provide insights on the effcets of personal factors such asintegrityand subjective normson decreasing willingness to purchase of counterfeits. Maintaining economic safety through peaceful ways is one duties of marketersin each country to provide secure economic life for the citizens. In this survey, 415 randomly-selected students participated, using structural equation modelling for analyzing research data. This study confirmed the effects of mentioned factors. Thus, integrity and subjective norms can affect the decrease willingness to purchase of counterfeiting by thecitizens. Thus, some strategies are offered to solve this issue and its consequences in general decision-makings.
Keywords:
Trade-related Aspects on Intellectual Property Rights (TRIPs) , Counterfeiting , Integrity , SubjectiveNorms , Consumer’s Attitude
Authors
Saeed Jalalian
Department of Business Management, Science and Research branch, Islamic Azad University, Tehran, Iran.
Amir Abedini Koshksaray
Department of Business Management, Buinzahra branch, Islamic Azad University, Buinzahra, Iran.
Parisa Jafari
Department of Business Management, Marand branch, Islamic Azad University, Marand, Iran.