Examining the role of theories of new digital technologies onSMEs

In today's interconnected production ecosystem, e-business DTs, including ERP, CRM, cloudcomputing, and information-sharing services, play a pivotal role in enhancing SMEs' market shareby facilitating seamless information sharing across the supply chain. However, it is crucial torecognize that the adoption of diverse DTs can yield heterogeneous effects on SMEs' internal andexternal business processes, ultimately influencing their market competitiveness.Beyond technological investments, SMEs must consider how these technologies interact withtheir internal processes, organizational practices, and supply chain relationships to build uniquecompetencies and capabilities that drive market competitiveness.Furthermore, the integration of DTs across the supply chain, involving suppliers and customers,is imperative for SMEs striving to enhance their market share and competitiveness in both domesticand international markets.This comprehensive analysis draws upon multiple theoretical foundations, including digitaltechnology theory, market share theory, digital innovation theory, human-centered design theory,Technology Acceptance Theory (TAM), and Personalization Theory. These theories providevaluable insights into the complex interplay between digital technologies and SMEs' market share,offering guidance for organizations seeking to navigate the digital landscape and optimize theirmarket positioning.In conclusion, this article highlights the need for a strategic and holistic approach to digital adoptionin today's competitive business environment.

Keywords:

Competitiveness , New Digital Technologies , SME's