A Short Review on Internet Marketing Tools and Concepts

Publish Year: 1394
نوع سند: مقاله کنفرانسی
زبان: English
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ICAMIB01_039

تاریخ نمایه سازی: 30 آبان 1394

Abstract:

Todays, the usage of internet and the technologies based on internetmarketing and communication have been increased. Internet advertising orinternet marketing is a form of advertising which developed rapidly for itscheapness, consistency and also its comprehensivisation. Thus theinvestigation of the application of internet or electronic technologies inmarketing is the important topic in marketing environment. This paperprovides a review on marketing and communication based on internet byvarious topics. This paper investigates the internet marketing such as ecommerce,web based marketing, social media, email and mobile marketingand their application of internet in marketing environment.

Authors

Shervin Zakeri

Department of Industrial Engineering, Islamic Azad University, Arak branch, Arak, Iran

Elmira Mohammadzadeh Nouri

Department of Business Management, Islamic Azad University, Babol branch, Babol, Iran

Maryam Fallah

Department of Business Management, Islamic Azad University, Babol branch, Babol, Iran

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