داده کاوی و نقش آن درمهندسی مجدد فرایندهای کسب و کار

Business Process Redesign (BPR) is undertaken to achieve order-of-magnitude improvements over ‘old’ form of the organization. Practitioners in the academia and business world have developed a number of methodologies to support this competitive restructuring that forms the current focus of concern, many of which have not been successful. This paper suggests the use of Data Mining (DM) as a technique to support the process of redesigning a business by extracting the much-needed knowledge hidden in large volumes of data maintained by the organization through the DM models. In this paper, designing a mix model for developing BPR project is rendered. The proposed DM/BPR framework transforms the old business into a new prospect oriented business organization by carefully re-engineering the old system incorporating the new discovered knowledge which helps the manager to make wise and informed business decisions in the area of accountability, business change management expertise, business process analysis, business model design, business model implementation and others .