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Sports Business Journal papers،vol 3،issue 4

1.Developing the Brand Equity of Football Clubs: The Partial Role of Identity Distinction, Identity Attractiveness, and Fan-Team Identification (Case Study: Iranian Premier Football League) FullText
2.The Role of Color in the Brand Commitment of Sporting Good's Consumers: Mediating Role of the Brand Equity FullText
3.Customer Behavior and Brand Promotion in Professional Sports Clubs: Developing Social Networks Marketing Model FullText
4.The Effect of Athletes' Experience Quality on the Loyalty to Sports Clubs FullText
5.Designing an Electronic Marketing Model Based on Social Networks –Case Study on Sports Equipment Manufacturing Companies FullText
6.Development Strategies of Online Sales Sports Products in Iran FullText
تاریخ نمایه سازی مقالات: 30 آبان 1402 - تعداد نمایش اطلاعات ژورنال: 189