Investigating the role of aesthetics in the urban space to promote social interactions with the aim of preserving cultural and historical identity (case study: Qom riverside)

Aesthetics should engage the viewer's attention to the work and enjoy the feeling of unity and harmony in its sensory perceptions. Understanding urban aesthetics in any urban society without cultural context and paying attention to the wishes of the people of that society seems like an unfamiliar concept, this research will be considered in order to increase social interactions in public spaces around the urban river route, according to the evaluation rules and criteria related to the design of the urban body and find suitable solutions to preserve the cultural and historical identity (in the city of Qom). The above research, deals with a descriptive analytical method, with a survey strategy based on library documents and field observations, deals with the common issues and problems in the beauty of the body of the urban space of the historical religious context of the riverside of Qom city, and the results of the research indicate that this urban wall with its many problems needs to be revised and organized along with unity and historical and cultural identitarianism and paying attention to regional architecture with respect to local culture, Also, paying attention to the components of meaning in the shaping of these urban walls should take into account the ideology that governs the society so that it can cause the sensory richness of the environment and historical continuity and avoid repetition with the title of historicism, as a result of which, by placing all these elements in Together with each other and the overall formation consistent with aspects, qualitative aesthetics will improve the quality of the objective view and interpersonal interaction of the urban spaces.