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Sports Business Journal papers،vol 4،issue 1

1.The Adoption of Virtual Fitting Rooms in Iranian Sportswear Industries: A Mixed-Methods Study Based on TAM Model FullText
2.The Loyalty, Trust and Word -of-Mouth in Sports Advertising: A Meta-Analysis FullText
3.Integrated Marketing Communications and Brand Prestige in the Iranian National Olympic Committee FullText
4.The Factors Affecting the Development of Advertising through Social Media to Influence the Sport Product Customers’ Behavior Intentions
5.The Role of the Authenticity of Iranian Brands on the Emotional Attachment of Sports Goods Consumers, with Customer Bias as a Mediator
6.The Effect of Online Advertising of Football Players on Fans' Purchase Intention with the Mediating Role of Players' Popularity
تاریخ نمایه سازی مقالات: 8 اسفند 1402 - تعداد نمایش اطلاعات ژورنال: 133